

Design Thinking is easy, so why do we suck at it ?
I have been part of the Design Thinking (DT) discipline for some years now, and the more I work on it, the more I realize I’m a DT student with no option to graduate. Here are some of my observations about what’s happening in the DT ecosystem now: 1. So many design thinkers who know the process, have no remote connection to empathy. No, it’s not enough to just say ‘EMPATHY’. If you’re an a*hole you are not human-centric (thank you, Robert Sutton, for the ‘The No Asshole Rule’