Matt Umbriac, your job seems to involve a lot of observation of clients. How can we become better at understanding people's needs? This is easily one of the most difficult tasks for a designer. Great designs often address a need or solve a problem that, prior to its conception, was not even known to exist. One great way to approach this is to closely observe a specific task that you feel can be made more efficient. Film someone performing this task, do it yourself, and docume